Privacy Policy

1. Data Controller

The data controller is Alter Ego à Domicile, a home care services company established in Belgium.

• Address: Chaussée de la Hulpe 1, 1180 Uccle, Belgium
• Phone: 02 374 26 46
• Email: info@alteregoadomicile.be

2. Data Collected

We may collect the following personal data:

• Identification data: last name, first name, address, phone number, email address
• Navigation data: IP address, browser type, pages visited, visit duration
• Contact data: information submitted through our contact forms or callback requests

3. Processing Purposes

Your personal data is processed for the following purposes:

• Responding to your inquiries and callback requests
• Establishing and managing service quotes and contracts
• Monitoring and ensuring quality of our services
• Improving our website and your browsing experience
• Complying with our legal and regulatory obligations

4. Legal Basis for Processing

The processing of your data is based on the following legal bases:

• Your consent: for submitting contact forms and using non-essential cookies
• Contract performance: for providing our home care services
• Legitimate interest: for improving our services and our website
• Legal obligation: for compliance with Belgian and European legislation

5. Cookies

Our website uses cookies to improve your browsing experience. During your first visit, a banner allows you to accept or refuse non-essential cookies. No tracking cookies are placed until you have given your consent.

Essential cookies (no consent required):

• cookie-consent: records your choice to accept or refuse cookies (localStorage)

Analytics and tracking cookies (only after consent):

• Google Tag Manager (GTM): tracking and analytics tag management — enables measuring site traffic and effectiveness
• Google Analytics: collection of anonymized data on site visits (pages visited, session duration, traffic source)
• Microsoft Clarity: visitor behavior analysis tool (heat maps, anonymized session recordings) to improve site usability

You can modify your cookie preferences at any time by deleting cookies from your browser or removing the cookie-consent key from your browser's local storage. The consent banner will reappear on your next visit.

6. Data Sharing

Your personal data is not sold or rented to third parties. It may only be shared in the following cases:

• With our healthcare staff, as part of service delivery
• With our technical subcontractors (website hosting), subject to confidentiality obligations
• At the request of a competent judicial or administrative authority

7. Retention Period

Your personal data is retained for the period necessary for the purposes for which it was collected:

• Contact requests: 1 year after the last exchange
• Contractual data: 10 years after the end of the contract (Belgian legal obligation)
• Navigation data: maximum 13 months

8. Your Rights

In accordance with the General Data Protection Regulation (GDPR), you have the following rights:

• Right of access: obtain a copy of your personal data
• Right to rectification: correct inaccurate or incomplete data
• Right to erasure: request deletion of your data
• Right to restriction: restrict the processing of your data
• Right to data portability: receive your data in a structured format
• Right to object: object to the processing of your data

To exercise these rights, contact us by email at info@alteregoadomicile.be or by mail at our address. We will respond within 30 days.

You also have the right to lodge a complaint with the Belgian Data Protection Authority (DPA): www.autoriteprotectiondonnees.be.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. Our website uses the HTTPS protocol to secure data exchanges.

10. Modifications

We reserve the right to modify this privacy policy at any time. The version in force is the one accessible on this page. We encourage you to consult it regularly.

Last updated: February 2026